SPS 088: Using Personalized Marketing & Hand-To-Hand Combat (Instead Of "Broad Marketing") To Sell More Books & Get 100's Of Reviews with Brad Lomenick
Manage episode 282173242 series 1436998
Brad Lomenick is the former president of one of the largest leadership conferences of all time, Catalyst. In this episode, we talk about how to sell books WITHOUT a big platform...and how marketing a book is actually more successful if you personalize things instead of using "Broad Marketing". We also talked about: - selling more books using podcast interviews & speaking gigs - what he learned about books from John Maxwell & Andy Stanley at Catalyst - The difference between a "Brand Book" And A "Life Story" book (and which book to write first) ...and so much more. Listen to this episode and let me know what you think!