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Welcome to the "Speaking of Wealth" podcast showcasing profit strategies for speakers, publishers, authors, consultants, and info-marketers. Learn valuable skills to make your business more successful, more passive, more automated, and more scalable. Your host, Jason Hartman interviews top-tier guests, bestselling authors and experts including; Dan Poynter (The Self-Publishing Manual), Harvey Mackay (Swim With The Sharks & Get Your Foot in the Door), Dan Millman (Way of the Peaceful Warrior) ...
SPS 088: Using Personalized Marketing & Hand-To-Hand Combat (Instead Of "Broad Marketing") To Sell More Books & Get 100's Of Reviews with Brad Lomenick
Manage episode 282173242 series 1436998
By Chandler Bolt and Founder of Self Publishing School. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Brad Lomenick is the former president of one of the largest leadership conferences of all time, Catalyst. In this episode, we talk about how to sell books WITHOUT a big platform...and how marketing a book is actually more successful if you personalize things instead of using "Broad Marketing". We also talked about: - selling more books using podcast interviews & speaking gigs - what he learned about books from John Maxwell & Andy Stanley at Catalyst - The difference between a "Brand Book" And A "Life Story" book (and which book to write first) ...and so much more. Listen to this episode and let me know what you think!
101 episodes
