Does Paid Search Ever Work for Enterprise B2B?


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By Matt Heinz Heinz Marketing. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This week's show is called "Does Paid Search Ever Work for Enterprise B2B?". My guest is Scott Horn, CMO at several SaaS companies.

Join us as we discuss a little bit about Brisket Camp, paid search working in a scalable way for B2B, the difference when thinking about paid search as a marketing and revenue leader, and how to start to educate your organization and leadership on a different way of thinking about paid search channels.

Listen in now or watch the video!

Read the full transcript on the Heinz Marketing blog starting Mon. 10/11 at 6am PST.

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Sales Pipeline Radio is produced by Heinz Marketing.

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260 episodes