Rethinking Storytelling: John Hegarty

25:27
 
Share
 

Manage episode 322663533 series 2562484
By Rachel Botsman. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

How does the truth influence great ideas? This week’s Rethink Moment is a marketing masterpiece from 1985: a game-changing Levi’s TV commercial known simply as Laundrette. Rachel is joined by Sir John Hegarty - the creative director behind Laundrette - to think differently about this seminal moment and uncover the power of the truth in storytelling.

Watch Laundrette here: https://www.youtube.com/watch?v=wT4DR_ae_4o

To keep rethinking with Rachel, subscribe to her newsletter: https://www.linkedin.com/newsletters/rethink-with-rachel-6625780695937626112/

21 episodes