Manage episode 223115050 series 2129751
In this week's episode I welcome back friend of the podcast and science communicator, Sam Illingworth, to talk with me about the recent report 'Climate Communication in Practice - How Are We Engaging the UK Public with Climate Change?' produced by Sam and members of the Climate Communications Project.
We discuss the importance of identifying specific audiences, the need to understand their beliefs and values, and how it's ok for scientists to have opinions.
Here are links to some of the things discussed: