Knowing your digital audience | Dr Michaela Livingstone-Banks | Oxford Sparks


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Just over ten years ago a couple of communications staff at Oxford University realised that there was need for a one-stop-shop where members of the public could go to find out more about the university's scientific research. Oxford Sparks was the result. It started out as a website and has since grown into a multi-faceted digital engagement programme, including including podcasts, animations, blogs, teaching resources and live streaming events. In charge of it all is Michaela Livingstone Banks, who is this week's podcast guest. In this episode of Research Comms she discusses the need to be realistic when defining a target audience, getting scientists into bed for Facebook Live, overcoming social media algorithm changes and the power of networking.

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