How Amazon runs Alexa, with Dave Limp


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My guest today is Dave Limp, the senior vice president of devices and services at Amazon – or, more simply, the guy in charge of Alexa. Dave’s group at Amazon also includes the Kindle e-reader, the Ring and Blink security camera systems, the Eero wifi router, and a host of other products that connect to Amazon services.

We wanted to know what the business behind Alexa looks like — Amazon sells Echo products at basically break even, it runs the Alexa for all of them for free, and it employs thousands of engineers who work on it. How does that make money? How might it make money in the future? How should we think about Alexa competing with other smart assistants, and for what kinds of business? The answers were not what you’d expect.


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This episode was produced by Creighton DeSimone, Alexander Charles Adams, and Andru Marino. And we are edited by Callie Wright. Our music is by Breakmaster Cylinder.

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