Content Creation and Brand Authority Are Must-Haves in Your Business


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By Matt Johnson, Greg McDaniel, Matt Johnson -Learn How To Blend High-Tech, and High-Touch Real Estate Marketing. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Not being in front of the right audience means your content won't achieve its desired effect, but that’s not all that matters. How you create your content and what you include in it are also key factors. How do you get these things right?

In today's episode, the roundtable provides advice on how content creation and building your brand will help you stand out in the real estate industry.

Things You’ll Learn in This Episode

  • Why you have to be authentic in making content
  • Why you should consider your audience before you produce content
  • How building your brand authority can help you acquire clients
  • Why you need to remove expectations
  • Why you should hone your craft
  • Why you need to demonstrate your expertise to get leads

461 episodes