70. Defining your Targets and Gaining Traction

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By Scott Farrow & Cade Berrett, Scott Farrow, and Cade Berrett. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

It's time for you to get a grip on your business.

Too many of us are going through the motions in our business - not knowing where we are and where we are headed. It can be especially difficult for newer entrepreneurs and business owners who have to wear all of the "hats" in their business at the start.

"Traction" by Gino Wickman, the follow-up book to "Rocket Fuel" (EP 41), starts by asking the defining question: "Do you have a grip on your business, or does your business have a grip on you?"

In today's episode, our co-hosts will dive into and share the central theme of the book - the Entrepreneurial Operating System (EOS). More specifically, the six key components that will help you strengthen, grow, and streamline your business.

"Traction" will be one of the most important reads for business owners and entrepreneurs alike. While today's episode is an in-depth analysis, there is plenty more that listeners will gain from reading/listening to the entire book.

Buy "Traction" here: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837/ref=sr_1_1?crid=30PF10TJ4L50Z&keywords=traction&qid=1661269097&sprefix=traction%2Caps%2C218&sr=8-1

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