EP499: How to Market Your Programs WITHOUT Social Media

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By Eleanor Beaton. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

I talk to many business owners who are in the process of shifting their business models from a one-to-one model to one where they have the ability to sell to many people at once. This is one of the classic ways we scale up a service or knowledge-based company, and lots of entrepreneurs are trying to figure out how to package up what they do to offer to multiple people at once.

For some reason, in the process of making this shift, I watch brilliant women founders make the leap of logic that they must now become excellent digital or social media marketers. They believe this is the only way to rake in hundreds of thousands of dollars, and the only way to build a million-dollar business selling scaled-up services.

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Many of you have fantastic networks and have always been great at relational marketing, but you’re struggling with digital marketing, and you can’t figure out how those entrepreneurs advertising on Instagram or LinkedIn are getting it to work so amazingly for them. So this raises the question: is it possible to market effectively without resorting to social media?

Join me on the podcast this week as I reassure you that it’s totally possible to dramatically increase your program sales without social media. We’re exploring and debunking why so many leaders believe they need to utilize digital marketing or social media to scale, and 3 things you can do instead.

Today on the Power + Presence + Position Podcast:

  • Why so many founders believe they have to use social media to market their leveraged offers.
  • The sneaky ways we discount the revenue we’ve made.
  • 3 things you can do instead of marketing your programs through social media.
  • How to get clear on what’s in your lane, and what isn’t.
  • Why you don’t need social media to rake in hundreds of thousands of dollars.
  • How to market your programs without social media.

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495 episodes