Aligator Thoughts: The Insatiable Insomnia Causes for Business


Manage episode 317112006 series 3301775
By Sean Buvala. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Got the "alligator thoughts" of a struggling business?

Just under the surface, many business owners and entrepreneurs have fears. I've had these annoying, wake-me-up-at-night alligator-like questions:

• Will there be enough?

• Where are my customers?

• Why don't they "get" it?

• Can I keep the doors open?

• Am I gonna have to get a "real" job?

• Why won't my business grow?

I know those days, those challenges, exist. I've learned, however, to banish those doubts, to speak the language of my clients, to connect with them, using effective stories, anecdotes, and deep listening.

Folks are shocked that I tell them to "listen" as a tool for brand storytelling.

I've been teaching this process of business growth for decades. By now, entrepreneurs know that they must use story to connect. It's no longer some far-out, touchy-feely, or soft-skills theory.

→ But. LISTEN TO LEARN more ↓

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