The Power of Customer Experience: How Pharma Launches are Being Transformed, with Mark Makuch, SVP of Strategy at Havas Health CX

Pharma Launch Secrets

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In this episode, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX.
They cover:

• What is Customer Experience (CX), and why are most pharma companies building CX teams?
• Why is CX powerful when it comes to HCP behavior change?
• What can pharma learn from Disney regarding content and use of data?

Subscribe here:

• Apple: https://apple.co/3micGmF
• Google Podcasts: https://bit.ly/3PUds6T
• Spotify: https://spoti.fi/3M78XCC
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• 
  
  And connect with the host and guest here:
  
  
  • Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
  • Evermed: https://evermedtv.com
  • Mark Makuch: https://www.linkedin.com/in/markmakuch
  • Havas Health CX: https://havascx.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

Check out our three most downloaded episodes:

• Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster with Naomi Fried, CEO, and Founder of PharmStars.
• Launch Planning in Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to Omnichannel Future with Peter Marchesini, Senior Vice President at Indegene.
• Omnichannel and Medical Affairs: What’s the Future? with Karen Batoosingh, VP of Medical Communications Strategy and Execution at Anthill Agency.

Pharma Launch Secrets is handcrafted by our friends over at fame.so