EU Launches, Omnichannel and Medical Affairs: Beyond the Support Role, with Matthew Goodman of LUCENT biopharma

Pharma Launch Secrets

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In this episode, Bozidar is joined by Matthew Goodman, Medical Director, and Principal at LUCENT biopharma.

They cover:

• How does digital innovation contribute to the success of product launches?
• In what ways is the product launch paradigm being transformed in an omnichannel world?
• What gap needs to be bridged between sales representatives' priorities and physicians' needs?
• What is the difference between a product-centric and a customer-centric perspective of product launches and engagement?
• What is the significance of ensuring long-term end-to-end commercialization of new products?

If you want to learn more about the digital innovation in pharma, its impact on product launches, and the evolving roles of MSL and medical affairs, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.

Subscribe here:

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And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Matthew Goodman: https://www.linkedin.com/in/matthew-goodman-16011618a/
• LUCENT biopharma Website: https://www.lucentbiopharma.com/

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by Bozidar Jovanovic, where we host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

Check out our three most downloaded episodes:

• Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster with Naomi Fried, CEO, and Founder of PharmStars.
• Launch Planning in Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to Omnichannel Future with Peter Marchesini, Senior Vice President at Indegene.
• Omnichannel and Medical Affairs: What’s the Future? with Karen Batoosingh, VP of Medical Communications Strategy and Execution at Anthill Agency.

Pharma Launch Secrets is handcrafted by our friends over at fame.so