Why Everyone Thinks Facebook Is Dead (Again)!


Manage episode 335182521 series 82325
By Tier 11. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Is Facebook advertising dead? Can advertisers still take advantage of its over 2 billion active users?

On today's episode, Ralph and Kasim break down everything you need to know about Facebook ads and their effectiveness in 2022. The talk about the privacy controversies, what the algorithm used to be capable of, and what the latest iOS update means for Facebook users and advertisers alike.

The big question remains, "Is Facebook advertising dead?" Of course not. Advertising on Facebook is alive and well. However, we may need to reshape our expectations and acknowledge that the easy days of running Facebook ads are long gone. But here’s the thing; if you think Facebook is not good for advertising in 2022, it's probably because you're not measuring correctly.

Listen in for an insightful conversation as Ralph and Kasim reveal the real reason Facebook ads have stopped working for most marketers, and what you can do about it.


  • Is Facebook advertising really dead?
  • Why Facebook traffic might be more valuable than it's ever been
  • The future of Facebook advertising
  • Why you need to invest in your ability to track your advertising campaigns
  • How and why to split-test Facebook ads
  • A looming recession's potential impact on advertising
  • Augmented versus virtual reality: Where does the future lie?
  • Why you need to track and measure everything on Facebook ads


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Reclaim 5-10x More Abandonment Revenue with Retention.Com

Trigger 5-10x more browse, product, and cart abandonment Email and SMS flows by unlocking the power of Identity.


Test Everything. Get Conversion Optimization Superpowers. Make More Money.

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site!

Conversion Fanatics

496 episodes