How Meta Plans to Make Advertisers More Money (Part 2)


Manage episode 342663828 series 82325
By Tier 11. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

What can you do right now to improve ad performance on Meta platforms?

On today's episode, Ralph and Kasim break down the main takeaway from Meta's Performance Marketing Summit - the Performance 5 framework. The framework is Meta's new set of best practices for marketers wanting to maximize ad performance on Facebook and Instagram. As Ralph explains, Performance 5 aligns with what we've come to expect from Meta over the last decade - more automation and use of AI-powered tools, adoption of more engaging video ads, and a deep focus on measurable results.

Listen in to learn the 5 components of ad success on Meta platforms and why marketers should strongly consider adopting some, if not all, of the aspects of the Performance 5 framework.


  • What is Meta's Performance 5?
  • How AI is changing advertising
  • The benefits of diversifying your front-end ad messaging
  • Why you need to check if the Facebook Conversion API is working or not
  • Business results validation
  • In-platform conversion and after-the-click experience
  • Creators for direct response advertising
  • Why Facebook favors ads that run according to their playbooks

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Conversion Optimization Superpowers

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

Reclaim 5-10x More Abandonment Revenue with Retention.Com

Trigger 5-10x more browse, product, and cart abandonment Email and SMS flows by unlocking the power of Identity.

494 episodes