Manage episode 344826769 series 2800651
What are you doing with your marketing to prepare for Black Friday and Cyber Monday?
On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss marketing ideas to help you conquer Black Friday and Cyber Monday.
Black Friday and Cyber Monday - two of the most important shopping days are quickly approaching. Smart marketers know the best time to start driving more traffic to your website is a month in advance. Why? Because the closer you get to the biggest shopping season of the year, the more you’re going to pay for advertising.
Tune in to discover some super-digestible tips on preparing and taking advantage of the busiest shopping days of the year.
IN THIS EPISODE, YOU'LL LEARN:
- How to prepare for Black Friday (BF) and Cyber Monday (CM)
- Using TikTok for BF Prospecting
- The best time to launch a Black Friday marketing campaign
- Why Meta sites are exceptional for running BF and CM retargeting campaigns
- The future of holiday marketing
- Are Black Friday deals still effective?
- Why Google rarely drives results for BF and CM
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Savannah's YouTube Channel
- Connect with Savannah via Twitter
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Ralph and Kasim on Twitter
- Get a Free Month of Blogs from BKA Content
- Get a Free book on how to optimize your website Conversion Fanatics
- 7 Levels of Scale workbook
- Get Roland’s book, Zero Down, FREE
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Conversion Optimization Superpowers
Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!
Reclaim 5-10x More Abandonment Revenue with Retention.Com
Trigger 5-10x more browse, product, and cart abandonment Email and SMS flows by unlocking the power of Identity.