22 Questions Every CMO Must Ask When Hiring an Agency or Internal Team - Part 2

27:21
 
Share
 

Manage episode 336550716 series 2800651
By Scalable Media Network. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

To build an in-house marketing team or to hire an agency? It doesn't matter. With these top tips, you're guaranteed to work with the top marketing experts in the space right now.

On today's episode, Ralph continues the discussion on questions to ask when hiring external agencies or building an internal marketing team. He breaks down the final set of questions that will propel your marketing to the next level and help you recruit a top-shelf team.

The best way to grow a business is to ensure you've got the right people in the right seats. So whether you go for an outsourced agency or build an internal team, always go for quality and competence. It doesn't make sense to have the right tools and the right road map, but lack the right talent.

Join Ralph as he goes through the key steps to creating a competent marketing team and the questions to ask if you are to avoid the common pitfalls around building a marketing team.

IN THIS EPISODE, YOU'LL LEARN:

  • The key questions to ask when building a marketing department from scratch
  • Reactive versus proactive marketing
  • Stats and data on the relationship between CMOs and marketing teams
  • Why the primary job of a CMO is to minimize mistakes
  • The benefits of hiring role-specific specialists
  • How to build a team around your content marketing goals
  • The most important questions to ask when building a marketing team
  • The uninspiring relationship between CMOs and CFOs

Links and Resources:


OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Get Conversion Optimization Superpowers

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

Reclaim 5-10x More Abandonment Revenue with Retention.Com

Trigger 5-10x more browse, product, and cart abandonment Email and SMS flows by unlocking the power of Identity.

Retention.com

479 episodes