Candace Nelson of Sprinkles Cupcakes Shares How to Launch Your Dream Business


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By Pirie Jones Grossman and Diane Chandler, Pirie Jones Grossman, and Diane Chandler. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

“At a certain point, life is supposed to get easier but it just never does. You just get more equipped with handling the fear.”

  • What got Candace to go to pastry school after losing her banking job (2:03)
  • What happens when you open yourself up to the possibilities of creativity (7:35)
  • How Candace came up with the idea for Sprinkles cupcakes (11:05)
  • How she got over the naysayers at the start of her business (13:20)
  • Ways to keep your daily confidence high (17:50)
  • How to prioritize self-love as a mother and business owner (21:38)
  • The importance of creating and spending time with good girlfriends (22:20)
  • The vision for women moving forward as game changers in the world (25:48)
  • Candace’s thoughts on ageism (27:20)
  • The difference between confidence and courage (29:25)
  • One of the biggest challenges Candace has worked through (38:12)
  • How Candace defines faith (40:22)
  • How to define yourself outside of all your identities (41:13)
  • How to view food as a celebration (48:20)
  • What growing up in Indonesia taught Candace about gratitude (50:51)
  • How to take the first step towards moving into something new (53:19)
  • What “own your throne” means to Candace (58:53)

Links mentioned in this episode:

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38 episodes