48. Hot Spot: Rafael Shin of Agua Mágica
Manage episode 322961332 series 2715963
Content provided by On The Pass and Gabriel Ornelas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by On The Pass and Gabriel Ornelas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://cloudutil.player.fm/legal.
The addition of Mezcal to menus has been on a high rise the last few years, yet it still feels like it’s just the beginning for this complex and storied spirit.
Rafael Shin, Founder of Agua Mágica Mezcal, is looking to change how people interact with the sprit by honoring the Oaxacan culture and its people, where almost 90% of all Mezcals' are made.
Having grown up in Mexico, Rafael shares personal stories about his introduction to Oaxaca, the first time he ever tried Mezcal, and the spark that brought Agua Mágica to life.
We talk about how he chose Mezcalero Don Rogelio to partner and co-own the brand with, and dive into the important brand mission to empower local entrepreneurship.
Listen now to Rafael Shin of Agua Mágica Mezcal!
For more info on Agua Mágica:
Follow Agua Mágica on Instagram:
https://www.instagram.com/aguamagicamezcal/
Follow Rafael on Instagram:
https://www.instagram.com/rafaelshin/?hl=en
For more info on The Art of Plating:
Sign up for our Newsletter:
Follow The Art of Plating:
Follow On The Pass:
Follow our Host, Gabriel Ornelas:
Ask about our creative agency, FARE:
70 episodes
Share
))
