OFI 1275: Vertical Integration From Kidding To Shearing To Final Products | Cinde Moore | Cow Creek Ranch
Manage episode 316856548 series 2972642
Some time during high school I was exposed to the concept of vertical integration. Even though I did not have any aspirations of running my own business at that time, I was able fascinated with the concept and admired the people who do this. That is still true today.
My guest today, Cinde Moore, is just one of those people. She and her husband Mark started raising livestock and purchased their very first farm after they turned 50 years of age. However, they have a very farmer like philosophy which is that they will indulge their love of livestock and fascination with animals as long as every animal on the farm actually makes money for them. And, if you have been following me for any length of time, you know I like this because they are doing something that benefits them at least twice.
In their search for the right livestock animal to do this with, they eventually came across Angora Goats and the unbelievable fiber that they produce. They started their herd of these goats with the intention of producing and selling yarn. Everything was going just as planned until they figured out that they did not enjoy the marketing and selling of what essentially was a commodity. They wanted more control in their pricing and freedom in the marketing. Convinced that the Angora Goats were the correct animal, it was back the drawing board of how they would market their fiber.