Sell Like Your Scratching Lottery Tickets: Just Get More


Manage episode 339946058 series 3003255
By Pronk Studios and John Sterling. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode of the Noob School podcast, John talks about taking the pressure of closing a deal off from a seller's back by thinking of it as a game of lottery. If you don’t win, just get more tickets. You don’t control whether or not a customer really needs your product or service, so make sure that pipeline is filled and flowing.


  • There should be no pressure to close a deal
  • Never persuade customers to buy something they don't need
  • Selling is like a lottery ticket: it's either there or it's not


John on selling like you’re just scratching a lottery ticket: "If you were given a lottery ticket, and said this is the lottery ticket for this particular sale, that means that even though the card is not scratched off yet, it's already predetermined if the customer is gonna buy or not. So why are we all getting weird about whether or not we're gonna get an order? It's either there or it's not there."

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