Share
))
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The End of Free Social Media
Manage episode 358738407 series 2982575
By Julia Campbell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
This episode is sponsored by my new live training, How to Stand Out on Social Media in 2023. Secure your spot before the price goes up after April 24!
Meta Verified, Twitter Blue, Snapchat Plus - it seems as if all the big, formerly free, social media platforms are now offering pay-to-play services.
What does it mean? What are the implications for the social media landscape?
What are the pros and cons - for nonprofits, but also for us as social media consumers?
In this special bonus episode, I walk you through the 3 most critical changes to the social media landscape in the past year, the pros and cons of Meta Verified for Facebook and Instagram, and how data privacy laws continue to affect social media reach and visibility.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
118 episodes
