Manage episode 340493917 series 3364099
To Meta-Finity and Beyond (ft. Dahlia El Gazzar, founder, DAHLIA+ Agency)
Dahlia El Gazzar was already seeing the future of events ten years ago
“It's not the same anymore. People's energies will direct you on how you design experiences. So this is where you need to go back to basics.”
-Dahlia El Gazzar
Dahlia El Gazzar is the go-to source for trend setting event solutions, tech news, event marketing, and social marketing expertise. She’s the founder of the DAHLIA+ Agency, a band of content creators, strategists, and live production experts that have been turning online events into thumb-stopping, mind-stamping, revenue-driving idea exchanges for more than ten years.
CORE TOPICS + DETAILS:
[6:04] -When Going Digital, Start Personal
Connection matters more than ever
Dahlia says that when planning a digital event, your first priority should be knowing your stakeholders. You can’t create an intentional design for your event unless you know them on a deeper level— everything from the content and speakers to the engagement and interactions will be tailored and customized to what they want and need.
[11:59] -The Devil’s Advocate
Poking holes in the program
Dahlia believes in the power of uncovering mined opportunities. That means deliberately finding flaws in clients’ programs, ensuring they’re being as creative as they can be. As more and more people begin to see that content is the driver of a digital experience, and that those digital experiences don’t work the same as in-person. For example, Dahlia asks, “Would you sit on a program that is for three days, on screen, that starts at 8:30 in the morning and finishes at 5:30, one breakout session after another?”
Probably not. Our job is to design a better way.
[16:54] - Tools for Boosting Interactivity
Get people involved, even from a thousand miles away
When used creatively, digital tools can attach themselves to existing virtual event platforms. They can enhance the engagement or interactivity, even bring networking and break down global borders. This is why Zoom launched their online experiences marketplace; why Airbnb experiences are actually becoming part of the events. It’s about seeing what solutions and technologies can work together, then letting event organizers focus on what they do best— making the magic happen.
[21:28] - Into the Metaverse
Is there a place for VR in events?
Dahlia believes in the power of the metaverse for events. She says that at their core, attendees want to be in a digital twin environment. Consider what’s lost in the switch from in-person to digital events— the tactile experience, the chance encounters in a hallway of the convention center. What if we can recreate all of that in a digital space?
ABOUT NO MORE BAD EVENTS:
Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events.
Learn more at: nomorebadevents.com
ABOUT THE HOST:
A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series, and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.
As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh?
Learn more about Scott: scottbloomconnects.com
When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often.
eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.
The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals all over the world connect directly with speakers for great engagements.
Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.
Learn more at: eSpeakers.com
SPONSORED BY IMPACTELEVEN:
From refining your keynote speaking skills to writing marketing copy, from connecting you with bureaus to boosting your fees, to developing high-quality websites, producing head-turning demo reels, Impact Eleven (formerly 3 Ring Circus) offers a comprehensive and powerful set of services to help speakers land more gigs at higher fees.
Learn more at: impacteleven.com
PRODUCED BY DETROIT PODCAST STUDIOS:
In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.
As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits.
Here’s to making (podcast) history together.
Learn more at: DetroitPodcastStudios.com