To Meta-Finity and Beyond (ft. Dahlia El Gazzar, founder, DAHLIA+ Agency)


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To Meta-Finity and Beyond (ft. Dahlia El Gazzar, founder, DAHLIA+ Agency)

Dahlia El Gazzar was already seeing the future of events ten years ago


“It's not the same anymore. People's energies will direct you on how you design experiences. So this is where you need to go back to basics.”

-Dahlia El Gazzar


Dahlia El Gazzar is the go-to source for trend setting event solutions, tech news, event marketing, and social marketing expertise. She’s the founder of the DAHLIA+ Agency, a band of content creators, strategists, and live production experts that have been turning online events into thumb-stopping, mind-stamping, revenue-driving idea exchanges for more than ten years.



[6:04] -When Going Digital, Start Personal

Connection matters more than ever

Dahlia says that when planning a digital event, your first priority should be knowing your stakeholders. You can’t create an intentional design for your event unless you know them on a deeper level— everything from the content and speakers to the engagement and interactions will be tailored and customized to what they want and need.

[11:59] -The Devil’s Advocate

Poking holes in the program

Dahlia believes in the power of uncovering mined opportunities. That means deliberately finding flaws in clients’ programs, ensuring they’re being as creative as they can be. As more and more people begin to see that content is the driver of a digital experience, and that those digital experiences don’t work the same as in-person. For example, Dahlia asks, “Would you sit on a program that is for three days, on screen, that starts at 8:30 in the morning and finishes at 5:30, one breakout session after another?”

Probably not. Our job is to design a better way.

[16:54] - Tools for Boosting Interactivity

Get people involved, even from a thousand miles away

When used creatively, digital tools can attach themselves to existing virtual event platforms. They can enhance the engagement or interactivity, even bring networking and break down global borders. This is why Zoom launched their online experiences marketplace; why Airbnb experiences are actually becoming part of the events. It’s about seeing what solutions and technologies can work together, then letting event organizers focus on what they do best— making the magic happen.

[21:28] - Into the Metaverse

Is there a place for VR in events?

Dahlia believes in the power of the metaverse for events. She says that at their core, attendees want to be in a digital twin environment. Consider what’s lost in the switch from in-person to digital events— the tactile experience, the chance encounters in a hallway of the convention center. What if we can recreate all of that in a digital space?


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Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events.

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A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series, and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.

As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh?

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13 episodes