122 - Category Design and Trust with Christopher Lochhead
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What is up PartnerUp!
Christopher Lochhead, author, podcaster, advisor, and category design teacher, joins the show to discuss many hot topics, including personal branding, AI, and the future of work. He dives into category design, the importance of language as it relates to innovation, and the difference between gut reactions and true thought. He berates social media for creating mindless chatter and urges listeners to think critically about their digital media diets.
As Christopher puts it, word of mouth isn’t a volume game: “It’s all about the right words in the right mouths.”
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