Greatest Hits #2 - How to Build a $100 Million Deodorant Business Starting With Only $1,000


Manage episode 292111388 series 2523270
By The Hustle and Shaan Puri. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Shaan (@ShaanVP) talks to entrepreneur Moiz Ali (@moizali) on today's episode. Have you ever looked at the back of your deodorant stick and read the ingredients? Aluminum zirconium trichlorohydrex? PPG-14 Butyl Ether? Well, Moiz saw that and created Native, a natural deodorant without all the chemical junk. He built the company from his brother's dining table - doing sales, marketing, operations & customer service as a one-man-show. His hard work paid off, as he sold the company for $100M to Proctor & Gamble just 2.5 years after it launched. Listen in to hear the backstory of how he started using just $1k, how the company almost died (twice), and how he negotiated a $100M sale of the business!


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Show notes:

* 12:40 - How Moiz got his first product made and first few sales

* 21:00 - The highs and lows of entrepreneurship

* 27:40 - How to iterate quickly with a physical product

* 32:55 - Shaan rapid fires questions at Moiz to understand his mindset and business at the time

* 46:33 - How Moiz sold Native

* 58:30 - Moiz talks about his doubters and how it fueled him

217 episodes