How Apple Privacy Changes Have Affected ROI & Ad Spend


Manage episode 342290568 series 3357682
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Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space. In April 2021, Apple limited the tracking capabilities of digital advertisers and allowed iPhone users to opt-out of data sharing.

The impact based on earnings reports from major social media companies such as Facebook, Twitter, and others, revealed a $278-billion fallout from Apple’s privacy changes.

In this podcast series, experts from the V12 team explore how these policy changes have specifically impacted digital marketing capabilities and how you can successfully pivot to reach your target audience.
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