Subitising and simplifying: how to better explain numbers

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Manage episode 325659235 series 1301260
By BBC and BBC Radio 4. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Have you ever looked at a numerical claim and thought ‘what on earth does that mean?’ Complex numbers are often badly communicated, making it difficult for the public to appreciate what they signify - but dial things down too much and you’re at risk of oversimplifying important issues. It’s a tightrope walk authors Chip Heath and Karla Starr have explored in their new book ‘Making Numbers Count’. Tim Harford talks to them about how we can improve the way we communicate numbers to the general public. Producer: Lizzy McNeill (Image: Child in front of numbers, Credit: Getty Images)

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