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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
Eureka 307: Jack Wolfskin
Manage episode 343378174 series 2426324
By Winkontent Ltd. 759286. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Richard Collier joined the leading provider of premium German-engineered outdoor apparel, footwear and equipment as CEO in 2020, with the small matter of a global pandemic to navigate. Alongside that, he had a more personal challenge to meet: to take the brand back to its roots. Jack Wolfskin was founded by a group of friends around a remote Canadian campfire in 1981 and, as Richard explains, that’s the origin story and the ‘eureka moment’ that he wanted to put back at the heart of the brand experience.
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