💊 🍁 We D.A.R.E. you to learn more about the New Reefer Madness | Featuring: Martha Bajec, PhD. | MindSet Episode #56
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In MindSet Episode #56 Michelle and Kathryn discuss the New Reefer Madness with HCD's Senior Scientific Consultant, Martha Bajec, PhD. The New Reefer Madness is an important term used to help describe the rebranding of cannabis from a "No No" to a "Wellness or Health Additive.".
Dr. Martha Bajec has spent the last decade working as a scientist and leader for some of the world’s largest and most influential consumer packaged goods companies. With undergraduate and master’s theses focused on neurotransmission in model organisms and doctoral work on individual differences in human oral sensation, Martha has put the rigor and stringency of her training to work in delivering evidence-based insights on CPG categories ranging from fortified milk-based products through carbonated beverages, and beer and wine through tobacco and cannabis.
As Principal at Bajec Senseworks consulting, Martha lends her unique expertise and perspective to researchers and leaders across CPG categories. Martha joined HCD Research in 2020 as a Consulting Director in Health and Wellness Research exploring the consumer space. In addition to providing full-service support for human testing and product evaluation, Martha’s experience innovating in highly regulated spaces ensures consideration of regulatory and compliance requirements, by design. In her spare time, Martha enjoys fermenting, extracting, and infusing natural products and foods.
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