🏈🎮 Super Bowl Special: What’s the future of Fantasy Football? | Featuring: Mujde Yuksel PhD | MindSet Episode #49

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Get ready for a MindSet Episode that rivals the best half time performance. In this weeks special release, listen to Michelle and Kathryn talk with Dr. Mudje Yuksel who has the most interesting career history and the E-Sports industry!

Meet our guest!

Dr. Mujde Yuksel is an Associate Professor of Marketing and the Director of Graduate Programs in Marketing at Suffolk University in Boston.

She is a consumer behavior researcher with a special focus on digital consumption and sports and entertainment marketing. She has a number of publications at various marketing journals (e.g., Journal of Marketing Management, Journal of Business Research) in addition to more specialized sports management journals (e.g., Sport Management Review). She is currently an Associate Editor at the Journal of Consumer Marketing.

As an educator, she enjoys teaching project-based courses that focus on how customer insights shape marketing strategy. She has also taught sports marketing and, most recently a grad course on Customer Experience (CX) with a neuromarketing perspective.

Outside the University, she is currently participating in the Collective Think Tank, a global consortium created by Wasserman to raise visibility of women and drive inclusion in sports, entertainment, and culture. She also sits on the Board of Directors of the Merrimack Valley YMCA.

Prior to pursuing a career in academia, she worked as the sponsorship coordinator of the 2010 FIBA World Championship. She was previously a professional basketball player and won several medals as a competitor for Fenerbahce Women’s Basketball and the Turkish National Team. She was also an official Nike Athlete during her professional sports career.

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Transcription of MindSet

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