πŸ‘©πŸ½β€πŸ”¬ 🧠 Even neuroscientists don’t want to think - NeuroUX | MindSet Episode #60

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60 Episodes down for MindSet - how many more to go? In this episode Kathryn and Michelle talk about NeuroUX - what is it, how it came to be, its challenges, and its future. Neuro - meaning nervous system (includes the brain) and UX - meaning user experience. NeuroUX is a tool that allows researchers to attain real-world data on consumers' cognitive processes over time. HCD Research had also completed an internal study using NeuroUX Technology focusing on RiteAid and CVS's Covid-19 Vaccination website user experience - this study will be linked in the show notes below.

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28 episodes