๐Ÿ‘ฉ๐Ÿฝโ€๐Ÿ”ฌ ๐Ÿง  Even neuroscientists donโ€™t want to think - NeuroUX | MindSet Episode #60

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60 Episodes down for MindSet - how many more to go? In this episode Kathryn and Michelle talk about NeuroUX - what is it, how it came to be, it's challenges, and it's future. Neuro - meaning nervous system (includes the brain) and UX - meaning user experience. NeuroUX is a tool that allows researchers to attain real world data of consumers cognitive process over time. HCD Research had also completed an internal study using NeuroUX Technology focusing on RiteAid and CVS's Covid-19 Vaccination website user experience - this study will be linked in the show notes below.

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Kathryn on LinkedIn | https://bit.ly/Kathryn_LinkedIn_YTCaption

Michelle on LinkedIn | https://bit.ly/Michelle_LinkedIn_YTCaption

HCD Research Website | https://bit.ly/HCDI_Website

MindSet Website Page | https://bit.ly/MindSet_Website

HCD NeuroUX Study | https://www.hcdi.net/post/applying-behavioral-science-to-ux-research-how-neuro-tools-diagnosed-vaccine-scheduling-ux

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23 episodes