Episode 1: How it started

33:36
 
Share
 

Manage episode 325223739 series 3337856
By Peter Visser. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Peter was losing his mind trying to come up with new campaigns and marketing angles every month. The whole business was so unpredictable. Until one day they figured out how to send 1 simple “daily memo” to their audience and take all the stress out of the business. In fact Peter now spends about 10 minutes a week managing this business while enjoying consistent and predictable $200k months in his high ticket course and coaching business. Peter is joined by Linus and Frankie and they are the Memo Men.

Episode resources:
  • Get our daily memo sent to your inbox HERE.
  • Check out the VIDEO of this podcast on YouTube.



If you enjoyed this episode then please either:


Transcript below:
[music]
Peter Visser: What do you do? The answer is just treat people like people have an offer that they really want and follow up with them every single day and that's it. Hello, and welcome to Million Dollar Memos. I'm your host Peter Visser, and you have just entered the weirdest marketing podcast on the internet because we'll be exploring how we use these simple 325 word daily memos to generate over $2 million per year in sales and blow up high ticket calendars for our clients without using scarce tea funnels or anything tricky or weird. I'll be joined from time to time by other founding members like Linus Rylander, Frankie Frenna, and Zack van Niekerk, AKA, the Memomen. Let's go.
Just because I've prepared a couple of things and it's our first podcast. Basically, I thought I'd start out by telling people why they should listen to this. My name is Peter Visser, and I went from broke to a $100,000 per month online business that made me miserable selling group coaching and info products. I almost lost that business several times through stupid decisions I made and then through just a couple of simple changes. We doubled sales, hit new revenue levels of $200,000 per month plus, but most importantly, I spend a grand total of 46 minutes per week managing this company.
To join me every week are two guys that help me get more than anyone else. It's Linus Rylander and Frankie Frenna. They're here to show you what's making massive sales right now. Call our bullshit in the industry and our journey to starting a brand new business with no following and no reputation. Hey, guys. Welcome.
Linus Rylander: Hello?
Frankie Frenna: Yo yo.
Peter: First of all, do you think of that intro? Does it suck or is it the best ever or what?
Linus: Pretty good. I didn't know you were this well prepared.
Peter: I'm always prepared.
Frankie: You got 10 for me.
Peter: You should know, first of all, I have a ClickUp doc for everything that we do. What I want to do, I going to kick this off. If someone's watching this and they don't know who we are, why should they listen to us? I'm just going to share my screen right now. I want to share this, and I'm just going to throw up. Can you guys see this?
Linus: Yes.
Peter: I have just filtered these Stripe payments to everything above $4,000. I think the biggest payment we've got is about $12,000. There's 214 results like this, and so we're smashing out these big sales constantly in a way that no one else is doing. There is not a single person selling high ticket stuff like this in the way that we are selling. It's completely different. No CST, no countdown timers, no bullshit, and just doing stuff unlike anyone else is doing it. We'll just talk about exactly what that looks like.
The first thing is getting people on board. We do a webinar just like a lot of other people do it, but we do it differently. People come into the funnel, they come to a webinar, do a four-day live event, and we don't sell anything on there. In fact, we sell a book. It's pay what you want, give the money for charity, so we don't even make any money off that. We just have it as a charity event during the webinar. Then after that, we follow up with people, and then we sell the high ticket products by two methods.
One is through a classic sales call. The other one is just through email. We just have an email conversation, boom, bang out a $10,000 sale on Stripe. The thing that is also very different about this is that we write a daily email. When I say we, I say, Frankie. Frankie actually writes daily email for this business and every single day hits them up with something that provides both value and helps them make progress in some way. You have intrigue, insight, and influence. That's what every single email does.
Contrary to what people believe because people believe, "Oh, it's going to burn out my list to annoy people." No. What it's actually going to do if you do it correctly is it's going to push people to buy your stuff. It's going to push people to see your offer every single day. If you have a grand slam offer-- I don't know if you can see or Alex or [unintelligible 00:04:11] book in the background because I've been collecting books. It's the grand slam offer. If you create a grand slam offer and you create an offer that's so good people can't say no, all you have to do is get people to see that offer every single day.
The entire idea behind this business is that all we do is create an irresistible offer, and then create a medium for them to see that every single day. People are responding to it like crazy. We're making ridiculous sales with very, very small ad spend, so we're busy scaling that. It's one of the coolest things. Linus and Frankie came to me last August. Right now, it's February 2021. In August 2021, they came to me and said, "Dude, you need to be writing a daily email." I said, "I don't want to." Frankie and Linus was like, "Frankie will do it."
[laughter]
Linus's answer to everything. Then we start writing it, and it changed the whole business. I want to talk today about this idea of long-term marketing, not needing to make the sale right now, not needing to pressure people to buy right now. As you know, I'm always very, very prepared with this stuff. I want to read a testimonial that I got on Trustpilot. I picked this up. This is from someone who went through another high-ticket course. I'm not going to say who it is just yet. Maybe we can call out this person at a later day.
I'm going to call him out, Russ Ruffino. I'm going to call him out. The guy is obviously very clever, makes a lot of money, but he leaves like a bad taste in people's mouth, where they've got this broseff-style, high-pressure sales stuff. I'm going to read out a Trustpilot review here. This person says, he spend close to six hours doing research on XY company. Fuck it. I'm going to say it. Clients on Demand. Watch the documentary, watched the webinar, watched every single testimony, read five to six pages of these Trustpilot reviews, and became really excited. He was really, really excited. It's a super long review. I'm going to skip past a couple of things.
Note. For anyone who booked a call, we're prepared to pay $10,000 on the spot. If you don't have the money, they'll push you to credit card loans that they ensure the purchase claiming you that you'll make back, very risky. I knew this going into the call from the research you did. This guy really knew that they were going to pressure him like that, and that was never going to happen with me. I like to take my time and sit with things before I make a massive financial commencement. 100% understandable to anyone. Yada yada yada and other stuff that he liked about them.
Then he got on a sales call, and these guys lost him. This guy already knew the price. He won't sign up. He just wanted more information. The enrollment coach, Matt Bacon. He says, "At the beginning of the call, he asked where I lived. He asked about my family, how I was and was so kind." Remember, it's a sales call. "Knowing he was going to give me a formulated sales pitch that I knew was time-consuming on his part. I politely let him know that I'm 100% going through with COD, believed in their service, but I'm also 100% not going to purchase until February when I'll have closer to $10,000, the amount for the course, and I didn't want to waste his energy on a pitch."
This guy was already sold. This guy is ready to buy, but he needs to wait just a month. He didn't want to waste his energy on the pitch, and I think that's actually very kind. What he wanted to know was more details that he hadn't found yet online. He wanted to know what's going to be on the course like how many modules is it? What exactly is he going to learn, that kind of stuff.
He says, "This is where things got sketchy quickly." I asked him, "How will COD get me the results before hopping off the call? I need to hear just a short 20 to 30-second breakdown of what the client experience would look like," and he would not tell him. Out of nowhere, this guy said he wasn't a serious buyer. It wasn't for him. "I let him know I was a very serious buyer, but that I would want to know the process of what that experience would be.
I tried asking literally six to seven different ways. He wouldn't tell me and became very rude and was acting strange. Major red flag. He just kept telling me, 'We are the best, and you just need to know that. We support our customers 1,000%.'" "I told him that in my mind, I was a customer and that support me even a little, a simple 30-second explanation of what exactly you are actually doing would be very [unintelligible 00:08:44]." He said word for word, "I would not go to a college because they told me they are great, even if other people did. I would want to know what the classes they provide is, what facilities they have, and what my classroom experience would be like.
After saying this, he became very defensive saying how they didn't tell how they provide results to their clients on the enrollment call." Yada yada yada. This guy ended up not buying, and then he left this awful review on Trustpilot, but how ridiculous is that?
Linus: Very. I think people just overcomplicate things because their basics are not in place. I know Russ Ruffino. He has a good product. People get results from it. All this stuff I feel is not necessary. You can just be straight up with people. If you have a good offer, if you provide a good solution, then all you got to do is put it in front of the right people often enough. The biggest optimization point in any kind of info business or coaching business is going to be the product. If you get good results, people are going to talk about it, and they're going to tell their friends. They're going to bring you more customers. It's not rocket science. No need for all this sketchy shit.
Frankie: It's almost a a cult of sales has been built around actually doing phone sales. It's this dogma. They feel like they have to do this script. They have to do this specific thing. There's only one guy that's more unhappy than the guy who left the review, and it's the guy who was doing the sale that day because he's probably stuck delivering this freaking script that he doesn't know how to get outside of it, so he's stuck doing this script.
It's like a robot. If I ask Alexa like, "Hey, who's the President of the United States?" She's going to tell me, "Biden." As soon as I go off script and do something that she doesn't know how to answer, it does not compute. That's exactly what happened to this poor sucker. This poor salesman was stuck following the script at every turn, even though this guy just wanted a simple question answered.
Peter: Here's the thing, the salesperson is creating a pressure cooker, and he's making the sale right now. This business is taking people from stranger to $10,000 sales in 48 hours, and I know they are because their sales guys are very good on the phone. Gary, who I work with as you know, he has called them before, and he called me back and goes, "Yes." they're making all those sales because their salespeople are like dogs with a bone on that phone. What they do is they say, "It's $15,000, but if you pay today, it's $10,000, but tomorrow, it's $15,000." For no reason at all.
Absolutely, there's no need to have that scarcity in there and no reason at all other than making the sale right now and that stuff works. He's sitting there. His business is making between $500,000, $1 million a month, probably. He's making a lot of money and he's been in the industry for a long time and so it's working. What ends up happening is you take advantage of people because there's this external pressure to sign up and to do this. People go through his system, and then they feel like they have to do the same because that's what he did, and that's what he's doing to make all that money.
There's a lot of people out there that don't make money this way. There's a lot of people that don't absolutely push you down the fucking toilet in order to get your money. What is the other way of doing this? We couldn't do this. We couldn't have this unethical way of doing it because in our industry that we're in or services industry, the regulators would come after us and shut us down. We wouldn't be able to sell financial stuff and education and stuff using this. We'd be shut down so hard, so we couldn't use that solution. What do you do? The answer is, [chuckles] just treat people like people, have an offer that they really want, and follow up with them every single day. That's it. That's all you have to do.
Linus: If you look at these kinds of things as you're making a short-term decision. You're trying to get more money now. Anytime you prioritize the short term means you're deprioritizing the long term. Every time you make a short-term decision, you're fucking yourself basically in the long run. Think about what is the emotional experience of the customer as they're going through that process of getting pressured into doing that.
It might work, but how do they feel about it? How do they feel going to bed that night? Does that make them more or less likely to get on the phone with somebody again about another high ticket program? What if you want them to buy something later? Are you making it harder or easier for them to buy something again later? [chuckles] It's pretty basic.
Frankie: Honestly, these guys are just pissing in the pool for the rest of us to be quite frank with you. All those people that go through that sales process now, the next time they get through another sales process, they're scared. They're like, "Oh my goodness, I don't want to have to go through that again." Honestly, it's funny that you bring up phone sales because when Linus and I were running our Facebook ads agency, I was on the phone all the time. I was doing two, three calls a day. I know it doesn't seem much to all the sales gurus out there, but for me, that was quite a bit.
There was always three types of sales. There's always three types of phone calls that I would be ready for. There was the one where you just didn't close. That's always going to happen, no matter how good you are at sales. There's always going to be the ones that just won't close no matter what. Then there was the ones that like this Russ Ruffino sales guy. You have to pressure them, you're leading them down a certain path, it's script, it's pinned by numbers. You're pressuring them, you're trying to get them, it's high energy.
Then there was another phone call that I always enjoyed the most, and because I was following these scripts, it wouldn't allow for those kind of calls to happen. Those were the very loosey-goosey like let me listen to your problems and let me tell you what we got going on over here and let me tell what we do and maybe it's a fit or maybe it's not. Those kind of calls always went great, and it was no pressure. It's because when you actually take the time to actually listen and connect on an emotional level and like Linus said, because you're trying to condense that into the short-term sales call. It happens over the course of 40 minutes. You're always pigeonholed into that second call where it's always high pressure.
It's always like, "Let's get after it. Let's get after it. Let's get after it like the Gary Vaynerchuk, Grant Cardone," like, "Close it no matter what, 10X." There's only so much of that you can do a day until you have a mental breakdown. [chuckles] Then you're like, "What the hell am I doing? What the fuck am I doing on this sales call?" I remember there was one time I was on a phone call with a-- Just to give everybody the audience a background story here. Linus and I were running-
Peter: The audience of us three.
Frankie: The audience of us three and whatever other poor soul.
Peter: [unintelligible 00:15:53]

Frankie: [laughs] Fake it until you make it. Us three and whichever other poor soul is stuck listening to me right now. Just to give you a background story like I was saying. We were running a martial arts Facebook ads agency. Now that sounds like the dorkiest thing I've probably ever said, but that's what we were doing. We were making pretty decent money for a little bit. It was all dependent on phone sales, just because that's the way that we knew. That was the way. How else were we going to do it?
I remember having certain calls where it's just like, "Man, I want to hang up the phone." I would be like, "Oh man, I can't believe it." I look at my [unintelligible 00:16:29] because he's had the [unintelligible 00:16:31] app. I would look at all the other calls I had booked today. That first call already sucked out all my energy. [laughs] I didn't know how I was going to get through the other two, three. [laughs]
I remember talking to Linus, and I was like, "Dude, how the fuck am I going to get through this day?" He's like, "Dude, you got to push it, man. We're going to make money." I'm like, "Fuck." I'm getting on every call, just sweating, man. As the day progresses, the calls are getting worse and worse because I'm just trying to get through them. I'm just rushing through the script. My conversion rate is pretty high in the morning, but in the afternoon, man, wow, did it go in the toilet.
Peter: There's a guy called Dennis that you closed two days ago for $10,000?
Frankie: Dennis, yes.
Peter: Contrast that, how did you close this Dennis guy for $10,000 considering you weren't selling a $10,000 product on the phone when you were doing this high-pressure sale?
Frankie: No way in hell would I be able to sell $10,000?
Peter: How did you sell Dennis $10,000?
Frankie: It's just really a simple process. We take those sales calls, and we turn them sideways. Now, it's not happening over the course of 40 minutes. It might take two days to close a sale, and it all happens through email. The way that we do that is we have them qualify themselves. Linus could probably speak to this more than I probably should, but we had them qualify themselves. We ask them a few questions and see what's going on with their situation.
Then it's very, very easy. We relate to them. We try to dig in deep into what problems they're facing. Then we say, "Hey, You know what? This is what we got going on over here." We send them to a Google Doc of all things. Put that in your pipe and smoke it. Anybody that says you need a fancy website or whatever, we send him to a freaking Google Doc, and then we say like, "Here's our offer." That's how we close the-- Dennie by the way, not Dennis. He's French Canadian.
Peter: Oh, it's Dennie. All right, I thought it's Dennis. I see the email here is Dennis. That's a $10,000 sale right there. Email, right? You have a simple email conversation, you send them to a Google Doc?
Frankie: Believe it or not.
Peter: [inaudible 00:18:37] $10,000. What pressure did you put them under to buy?
Frankie: Zero pressure. All we had was a deadline that was maybe two weeks out. [laughs] They had two weeks' insights.
Peter: What happens if they decided not to sign up?
Frankie: It's the funniest thing. We actually have a template that we send them, and we tell them, "Hey, thank you so much for your time and your consideration. Hope to speak to you soon." [laughs]
Peter: There you go.
Frankie: If we don't close them, it's no big deal. I think that the reason--
Linus: We get in front of them every day
Frankie: Yes, you close them the next month. "Hey, you're going to be on our list. We're going to be in front of you every day. If you don't buy now, hey, we'll get another shot at you tomorrow and the day after that and the day after that and the day after that until eventually you buy. I think a lot of the reason there's so much sales pressure is because so many people just want to rush that sale because you only have that opportunity to sell them.
Once they hang up that phone, they're gone. No kidding, you're going to freaking push for a sale. You got no choice. Once they hang up that phone, they're gone, they're out of there. There's no choice but to freaking close them on that call, and that's where the danger sets in because there's no relationship building at all.
[music]
Peter: Linus, when you speak to The Daily Memo and how you how we actually close 100% of the people that are closeable over a period of time. We actually will close more people than these other business pressure people.
Linus: It's really interesting when you look at the stats. If we look at our tracking software, for example, you can see that from the paid media that we spend, we don't make that back. We almost break even in the first 30 days, I think, right?
Peter: I'll get that up in a moment.
Linus: Then you'll see that most of the sales actually come in two, three months down the line, and that's a result of just hitting them every day in their inbox with an email that reminds them who you are, what you're about, and how you can solve their problems without being salesy, without being pushy. Sometimes, we might do a little more campaign-style thing. 99% of the emails are just friendly.
People tune to read the emails just as you tune into your favorite talk show radio host on your way to work. It's just something that's enjoyable and entertaining and informative at the same time. Every email helps you get closer to where you want to go in life. Just by getting in front of people every day without burning out the list with a proven offer, doesn't really have to be more complicated than that.
Peter: Really, it's that simple. I'm going to share my screen now. I'm going to show some of these results. This is inside [unintelligible 00:21:30], by the way. You see for the last 30 days made $173,000, and we spent $30,000 on advertising. Those are the total track costs. The thing is this money that we spent, we spent it on Google and Facebook. Look how much we take back. We spent $16,200 a give or take on-- What is it? Google. We got back $19,000 within 30 days. That's a $3,000 profit. It's nothing. Facebook, we just about scrape break even. $14,000 spent, got back $15,000. Actually, the profit was $336. Check this out.
These are the emails we sent it out. $105,000. These are leads that signed up whatever last year or something like that. We're just smashing it. These are the daily emails. Daily email 94 brought in $15,000. Daily email 119 brought in $10,000. 113 brought in $10,000. These things are making big sales. This is a $10,000 sale right there for email 94. That's without pressurizing anyone. Look at that, $4,000 sale. It's just by sending an email every day without burning out the list. In fact--
Linus: In fact, it even works better the more emails you send.
Peter: The more emails you send [unintelligible 00:22:55].
Linus: You build a relationship with every email. They get more effective over time nonetheless.
Peter: Here's the business model generate leads, email them every day, that's it. Then you make high ticket sales. How's that? If we had to bundle that and sell that as a course, I'm not even sure it could sell because it's not fancy enough. It's even simpler than the do a webinar thing. Get them on a sales call and whatever.
Linus: Just to speak to that conversion mechanism a little bit. I think what Frankie said is pretty accurate when we take the phone call and we turn it sideways. For the OG internet marketers, if you remember when Jeff Walker came out with Product Launch Formula, he explained it as a sideway sales letter. Instead of having this long-drawn-out sales letter, you take the components of it, you turn it on its side, you turn it into separate content pieces, and you send it to people over time. It builds up this story arc that becomes this launch campaign.
Now, if you think about what is the conversion process on a regular phone call, if you look at any of the consultative selling models on the phone like spin selling is probably one of the biggest ones but anything like that. You look at what are the psychological steps the client or the prospect needs to go through on the phone. What's the process somebody goes through in their head in order to make a purchase? That's how that sales call is structured.
If you understand those steps, then you don't have to do it on the phone. You can do it over text. You can do it over email. You can do it face-to-face. If you understand the underlying mechanism of why the phone call strategy works, then you can apply those principles in any medium, and that's how we're able to close these high ticket sales just over email without ever picking up the phone.
Peter: Dude, how much easier is it to close someone over email than [unintelligible 00:24:59] to take a sales call.
Linus: A lot. It's also a lot faster. It can take a minute to send an email. We've got all the templates ready, we type a little personalization to make it unique for whoever it is, but it's a lot faster. We can do a lot more.
Peter: What about volume, man? You could speak to 50 people at a time, whereas a salesperson talk to one person at a time on the phone.
Linus: Exactly.
Peter: I absolutely love this process. I shat on Russ Ruffino earlier, and to be fair on him, I can't say anything because I used the same pressure tactics in my business last year. Six months ago, my entire business was run on Noah-- As you guys know, Noah's Ark campaigns where we're not only pressuring people with a deadline to buy now, but we're saying, "There's a coming storm out there, and if you don't buy now, your life will be ruined. Crazy shits can happen. You need to get on this boat."
Even though I shat on him, I did the same thing, and I did that for years. We did that for four, five years. That's how the whole business was run. It was run on that kind of thing. To have a complete flip side now, it's crazy. I was standing on here, I feel like a fucking messiah, but I was the absolute devil in this industry for a long time.
Linus: I would also say that I do see the industry overall starting to move in this direction, I think as a response to customers not having it anymore. Jeff Miller, for example, we used to be in his paid group when we ran our agency. He runs a group called Agency Scaling Secrets. I'm still in the group, so I see what they're doing. The funnel he's running now is just super transparent and upfront. He tells the price upfront, and they know exactly what they get. They know what the guarantee is, nothing sketchy.
He'll put his price in the front-end Facebook ad, he'll put the price. It is just super transparent, the whole funnel through. He's just crushing it. I forgot what the numbers are, but he's absolutely crushing it. I think that's awesome. I think hopefully, we'll see more people moving in that direction.
Peter: Transparency. [unintelligible 00:27:18]. All right, guys, why don't we wrap it up there? I think that's great. What I really want to get into in the next podcast or the next little episode is how I used to run the bit that was [unintelligible 00:27:34] campaign. How we use that in order to massive amounts of sales. It does work. It's highly unethical unless it's real, so we're going to chat about that, and we're going to chat about some ways that we've introduced scarcity without being unethical or leaving a bad taste in people's mouths.
How have we introduced deadlines? How we introduced real actual scarcity that doesn't pressure people to buy externally but just helps to make the internal decision for them easier. We're going to chat about all that stuff. Then also our new business, which is Memomen, and which is why this podcast is called the Million Dollar Memo. We're not doing that public, Frankie.
[laughter]
Frankie: I said if I can't have fun on this platform, I don't want to be part of it. I'm going to have to bow out, unfortunately. If I can't do this every episode, I probably won't be able to go to L.A. because I'm sure this is some form of gang sign. When I hop off the plane, there's going to be some gang men there to do a drive-by on me.
Peter: No one is going to look at you and think you're a gangster. You can do whatever sign you want.
Frankie: Man, that's the most heartbreaking thing I've ever heard in my life.
[laughter]
Peter: They're going to look at you and be like, "That guy plays Dungeons & Dragons.
Frankie: How did you know?
[laughter]
I love it.
Peter: I don't know. Actually, I don't think there's an Italian on planet earth playing Dungeons & Dragons.
Linus: You'd be surprised, man.
Frankie: You're talking to one right now, man.
[laughter]
Peter: Yes, dude.
Frankie: I'm like a unicorn. One thing that I would want to leave and I want to have the final word here. I hope you guys don't mind is that if you guys have the time whoever's listening to this. If there's one thing that I want to impart to anybody that's listening. If you have the time, I want you to go check out something called the Strategy of Preeminence by Jay Abraham. Now, Jay Abraham, he's like the Tony Stark of marketing. He literally looks like Tony Stark. He looks like Iron Man. He's one of the forefathers of all of this marketing stuff.
He came up with something called the Strategy of Preeminence. What it basically talks about. It's not a marketing strategy so much as it is a philosophy. It's something that I've had to always remind myself to follow throughout the years. Basically, the gist of it is and I encourage you guys to go read the full report. You'll probably get it free in 1 million places. It basically says your job as a marketer, as a business owner is to not be a salesperson. It's to be the trusted advisor and to give as much value as you can and have an actual relationship with your customers. Here's a much more eloquent way of saying it.
He's known for all of his fancy words. I encourage you guys to go read it. It's a good read, but basically, it sums up the philosophy of what we're following here with the daily memo, and that's to deliver as much value as we can every single day. Obviously, that's not easy, but that's why we're here to guide you guys through and show you the way that we not only deliver offers and make sales but deliver consistent value to a specific targeted audience every single day of the week where you're not running out of ideas, you're not pacing your room trying to figure out what the hell am I going to tell these people.
I think that's the magic of what we're going to be talking about is how to deliver value to your audience because if you can take care of that, then the rest will just fix itself. Honestly, you don't even need to be the have good at sales because once you give the value first, they'd just going to want to throw you money because that's the magic of the strategy of preeminence.
Linus: People are selfish. They just want to solve their problems. They don't care how good you are at sales. If you can show them that you can solve their problem, they're going to buy. It has nothing to do with you.
Peter: Absolutely, man. We close this out with just about 20 minutes of speeches.
[laughter]
The one thing is that providing value to people is a word that's thrown around way too much when people don't actually provide value. Real value is helping someone make progress towards their goal like actual progress. That's how we define value. I've got this framework in front of me right now. We'll go through this through the podcast. It's an entire framework. It's an SOP on exactly how we deliver real actionable value on a daily basis.
You can create a two-hour webinar, and you can deliver that for the next three years, but how the hell do you get in front of people with a new angle every day, provide new value, and progress every single day, 365 days a week without running out of ideas, and do it in 10 to 30 minutes a day. That's basically what it is. We're going to be sharing a lot of stuff, and that's Frankie's framework, so I'm going to give him full credit, him and his Dungeon & Dragon playing thumbs that he just showed you. [chuckles] We'll go from there.
Frankie: These paws have played a lot of Dungeons & Dragons.
[laughter]
Peter: I thought he [unintelligible 00:32:39] he plays it to anyone listening. To the one fan that we've got, my mom. Mama, I don't know if he plays it.
Frankie: Mama Visser.
Peter: Yes.
Frankie: Shout out to mama Visser right now.
Peter: Shout out to Tia Visser. All right, guys.
Frankie: All right.
Peter: Thanks so much. We'll chat.
Linus: Memomen-
Frankie: Memomen out.
Linus: -out.
Frankie: Memoman Pete, come on, man.
Peter: It's finished. [unintelligible 00:33:06].
Speakers: All right.
[music]
Peter: Hey, thanks for listening. Now, if you enjoyed this podcast, then you should do two things. One, subscribe as a regular listener, and then the second one if you want to be really smart and actually make some money from this, go to memomen.com, and get our daily memo sent to your inbox. It's absolutely free, and you can simply swipe those 325 words, and use them in your own business. I'll see you on the inside.
[00:33:37] [END OF AUDIO]

6 episodes