#224: Going green with runner and innovator Kristina Smithe


Manage episode 299386037 series 1140449
By Heather Durocher. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

"The idea came to me after running a marathon—the California International Marathon—in December of 2019. I ran the marathon and the next day had a five-hour flight back home. Back home, while drinking coffee, I realized I had used six plastic cups for both coffee and water on the plane the day before. Then I thought about my marathon and how many cups I used during those 26.2 miles." -Kristina Smithe, founder of Hiccup

It was in doing a little quick math—the marathon and plane ride cups multiplied by the runners and airline passengers—that Kristina Smithe realized just how much waste was being generated in a short period of time. She then decided she needed to do something about it.

Kristina, 31, is the founder of Hiccup, a cup service serving the race community as well as businesses. "We provide 8-ounce silicone cups as an alternative to single-use cups that are used at aid stations. Our mission is to eliminate cup waste," says Kristina, who is a Coast Guard veteran and 26-time marathoner who grew up in Marne, Michigan and now resides in Tampa Bay, Fla.



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