The founder of a new ad-free search engine bets people will pay for privacy

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By Marketplace. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

When you search for something online, chances are you Google it. The company handles about 90% of search traffic globally and makes money by selling ads based on the things it knows about you. But, there are competitors offering the ability to search privately, including a new one from folks who learned the trade at Google. Sridhar Ramaswamy worked in ads at Google for 15 years, and he’s the co-founder of Neeva — an ad-free, subscription-based search engine that launches Tuesday. But why would people pay $4.95 a month for something they’re used to getting for “free?” Marketplace’s Amy Scott interviews him to find out.

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