Big Tech is finally seeing the dollar signs seniors represent

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By Marketplace. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Apple’s streaming event from California happens today and many expect there’ll be an announcement of a new iPhone model. Speculation always abounds, because Apple is notoriously tight-lipped with these events. One thing that they have announced is a new feature in iOS that pays attention to how we walk, or our gait. The idea is that it’ll be able to tell if something’s changed about a senior citizen’s gait and that could give early warning of a fall. Marketplace’s Jed Kim speaks with Dominic Endicott, a partner and director at Northstar Ventures, which invests in “age tech.” Endicott says Apple has already introduced a feature in its watches that can tell if you’ve fallen, and it helps you call 911.

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