Harnessing The Power Of Education In Your Marketing Strategy – MFF008


Manage episode 35624372 series 30645
By Tim Conley. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Achieving Inspiration Through Education…

People don’t usually search for a product to fix their problem, they simply want to find a solution. By being the solution itself, rather than just going all-in with a sales pitch, we’re able to captivate, inspire and really connect with our customers.

This week is all about education based marketing, a concept which both Jack and Tim are truly passionate about. Though don’t be concerned if you were never one for formal education – we’re talking about keeping it engaging, inspiring and never boring. Our goal is to get results for our customers through education, and once we achieve that, we can initiate a reward cycle which ultimately benefits us as a result.

So join Tim and Jack as they run through their own experiences as well as some killer examples of education based marketing which you can re-work in to your future marketing strategies.

Don’t Just Educate – Inspire…

  • Teaching people to be successful on your own platform.
  • Key differences between education and content based marketing.
  • Pros and cons of in person education vs. online.
  • Giving your customers greater value through teaching.
  • Onboarding – an effective form of education based marketing.

35 episodes