Manage episode 35624390 series 30645
Who creates your landing pages?
Your designer? Your SEO? Whoever is available?
Landing pages need to function like an old school sales letter...
They should tell the story of your unique value proposition, share benefits that solves the visitors' problems and have a compelling reason to take an action that is important to you and is good for them.
Marketing For Founders co-host, Jack Zerby recently discovered the power of direct response marketing in a startup's landing pages. He dove into learning as much as possible as fast as he could and then, not taking it on faith, he put it into action.
A better educated visitor which turns into a highly qualified lead and ultimately a great customer.
Jack shares his knowledge of designing landing pages to get people to take action.