#95: 3 Effective Ways To Leverage Storytelling In B2B Content, with Georgios Chasiotis from Minuttia


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By Laura L. Bernhard. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This is easily the most valuable episode you will listen to all week. 1) What companies get wrong about creating content, 2) 3 storytelling frameworks you can start using today, 3) How to get started with storytelling. Plus, George provides SO many examples, that I link to below:

Additional Resources:

Transcript: https://www.marketingbound.com/post/3-effective-ways-to-leverage-storytelling-in-b2b-content

GrooveHQ Example: https://www.groovehq.com/blog/turning-down-vc

AdEspresso Example: https://adespresso.com/guides/facebook-ads-beginner/

LeedFeeder Example: https://www.leadfeeder.com/blog/webinar-marketing/

CoSchedule: https://coschedule.com/blog/the-top-seo-trends-that-saas-marketers-need-to-know-about-in-2022-with-georgios-chasiotis-from-minuttia-amp-270

George's LinkedIn: https://www.linkedin.com/in/georgioschasiotis/

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Guest Bio:

George Chasiotis is the Managing Director of MINUTTIA, an organic growth acceleration agency for B2B SaaS companies. George started out as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior.

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

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