#99: How To Handle "But we always did it this way..."

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By Laura L. Bernhard. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Are you starting in B2B right out of university? Have you just transitioned in B2B marketing? Did you just switch over from B2C marketing? Yeah...it's confusing. And this episode is for you.

In this episode, here is what you can expect:

  1. How confusing it is for everyone to enter the B2B world
  2. The one thing that you 100% need to stay at a job, or else quit
  3. How to respond to objections internally, like "but we always did it this way..."
  4. How to take advantage of every marketing job you're in
  5. How the average employee is wrong about putting in extra effort in their job. You should absolutely put in extra effort. I tell you the story about how it actually changed my life.
  6. I also tell you about 3 projects I worked on for a company that helped change the business and got them believing in marketing!

Resources:

My interview with Mason: https://www.linkedin.com/video/live/urn:li:ugcPost:6929777999479259136/

Autopilot: https://journeys.autopilotapp.com/

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

110 episodes