How to GTM with strategic marketing agencies - Simon Data & Power Digital

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By Alex Glenn. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

How do you find, activate and enable your top-tier GTM agency partners?

That’s the million-dollar question for robust platforms like Simon Data. To find out, I asked their new, but successful VP of Partnerships Sharice Siegel to the podcast along with one of her new GTM agency partners - Alex Bauer, Head of Strategic Partnerships at Power Digital.

Listen to this episode if you are after what we call “Power Partners” - those you GTM with and who build strong service offerings on top of your solution.

The three of us discuss:

  • Core pillars of a CDP’s partner program
  • Where agencies fit into their strategy
  • How to quickly bucket partners by key value opportunity
  • Points to understand around Power Digital’s agency persona
  • How Simon Data develops persona’s ideal for GTM strategy
  • Finding those agencies who sell to CMO’s
  • When and why Alex ignores most “partnerships” outreach messages
  • What Alex / Power Digital prepares with their chosen GTM partners

Resources:

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

Partnerhub - for finding and managing your partnerships.

69 episodes