How To Take Your E-commerce Marketing to the Next Level, featuring Constellation Brands


Manage episode 326647284 series 2168566
By Julio Pijnappel. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Constellation Brands’ Vice President of E-commerce, Wayne Duan, returns alongside Sara Master, Constellation Brands’ Senior Director of E-commerce Marketing & Digital Shelf, to discuss how alcohol brands can take their e-commerce marketing to the next level. In this episode, we discuss:
  • The importance of digital content and how brands can maximize the impact of the digital shelf
  • The evolution and growing importance of performance marketing and retail media
  • How category advisory and captaincy are evolving in the digital world
Additional Resources: To access Rabobank’s 2022 Alcohol E-commerce Playbook, click here. Rabobank clients can sign up for our research via this link:

74 episodes