How to Build Digitally Native Brands, Featuring Vinebox Inc.


Manage episode 288108432 series 2813313
By Julio Pijnappel. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

For Matt Dukes and Rachel Vodofsky, it wasn’t enough to build one successful digitally native brand. They built two! Leveraging learnings and consumer insights from their wine-tasting subscription service, Vinebox, they were able to successfully build a stand-alone sister brand, Usual. On this episode, Rachel and Matt explain what it takes to build a sustainable direct-to-consumer business, create value for consumers, and perhaps even revolutionize your brand development pipeline. For more, check out our latest reports on direct-to-consumer strategy: Are You Doing Direct-to-Consumer All Wrong? Community Commerce: A New Model for Beverages (for Rabobank clients only)

76 episodes