What FTX's $32B Failure Can Teach You About Marketing & Business


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By Eric Siu. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, I’ll talk about marketing and business lessons you can learn from FTX’s Collapse. Find out what went wrong and how you can avoid it!


  • [00:00] - Collapse of the Top Crypto Exchange in the World
  • [00:40] - It was a great start for FTX, What happened?
  • [01:20] - Lack of Financial Discipline inside the Company
  • [02:04] - How FTX is benefitting from Political Donations right now
  • [03:40] - Why you shouldn’t underinvest in SEO
  • [04:02] - Do your due diligence!
  • [04:36] - Final thoughts from a Marketing/Business Standpoint

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984 episodes