Heritage Baptist Church exists by the grace of God and for the glory of God, which is the ultimate purpose of all our activities. We seek to glorify the God of Scripture by promoting His worship, edifying and equipping the saints, evangelizing the nations, planting and strengthening churches, calling other assemblies to biblical faithfulness and purity, encouraging biblical fellowship among believers and ministering to the needy, thus proclaiming and defending God’s perfect law and glorious ...
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Marketing needs to show ROI to shift from being an expenditure line item to a revenue generator. The biggest challenge a CMO faces is measuring the efficacy of their marketing. Today we get to speak to Neil Pursey, Marketing Data Consultant at Measurebyte, with +15 years’ experience in analytics, data-driven marketing, and strategic leadership. Neil specialises in creating best-in-class analytics strategy, capabilities, teams, and measurement solutions. Measurement is a journey with small marginal wins. Start with measuring paid, owned and earned media. Listen now.