COVID-19: Innovating a New Approach to Service


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Have you been skiing or riding this year? If so, you've experienced a new sensation - standing atop a snow-covered ridgeline, soaking in the alpine peaks and feeling a freedom from the COVID-19 restrictions that have ruled your life for eight months. Utah's resorts have been busy since last March, innovating ways to get open, stay open and provide a safe and meaningful experience for guests. In this episode of Last Chair, we visited some of Utah's iconic resorts to learn how they were managing?

It's pretty clear that the minds have been spinning. It's a new look at resorts from parking to passes to lunch. But what all resorts share in common is a passion for providing an opportunity for all of us to ski and ride - and to do it safely.

When you're driving up Little Cottonwood daydreaming about that ride up the tram and dropping your tips into the Cirque, the last thing you want to be thinking about is where you're going to park. Amidst the challenges of reduced capacity during COVID, Snowbird has a solution with app-based reserved parking. The Bird's Sara Sherman talks us through the simplicity of reserving your own spot. With no parking stress on your mind, you'll have more time to daydream about that first glory fun of the morning.

If you wanna ski, you gotta eat. Ski area parking lots are seeing a lot more tailgaters this year. Alta Ski Area has you covered with innovative new food trucks in both the Wildcat and Albion parking lots. Alta's Brandon Ott gave us the food truck tour with Last Chair checking out Base Camp Kitchenin the Wildcat lot. Wow, those were good burritos. Just grab one, stuff it into your pocket and dine on the Collins lift on your way up to Ballroom.

Snowbasin Resort is a big mountain, with a ton of terrain. While lodges are open to provide restrooms and food, skiers and riders need a little warmth after a couple hours of top-of-mountain runs. Taking some tips it learned from Southern Hemisphere resorts, Snowbasin has added a Yurt Village at the base of the Middle Bowl lift to provide skier's with a heated haven to warm up before heading back out for more. Snowbasin GM Davy Ratchford gave us an insider's tour as the Yurt Village was finished up in time for the holidays.

It's an innovative time for resorts. What we found was that resorts and guests are all assuming their respective COVID responsibilities and providing a truly liberating experience.

Check out this special episode of Ski Utah's Last Chair to learn more.

  • What app do I download to reserve a free parking spot at Snowbird?
  • What's the best burrito to tuck into your parka pocket at Alta's Base Camp Kitchen?
  • Where can you dine in a snow globe?
  • What's the best new spot to stay warm at Snowbasin Resort?

Tune in to Last Chair: The Ski Utah Podcast presented by High West Distillery and Saloon on your favorite podcast platform. Subscribe to get first access to every episode.

44 episodes