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Manage episode 282666734 series 1776
By Knowledge@Wharton. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In their new book, Wharton’s Lele Sang and Karl Ulrich explore the successes and failures of several well-known companies in their attempts to enter China’s market of 1.4 billion consumers.