Monetizing the Highlight Reel with Sports Start-Up Buzzer

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By Kindred Media & LionTree LLC, Kindred Media, and LionTree LLC. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today, LionTree’s Co-Head of Growth Alex Michael sits down with Buzzer Founder and CEO, Bo Han. Sports start-up Buzzer’s mission is to monetize key moments and history-in-the-making plays -- the ones that keep hopeful fans glued to their couches for hours on end. Han says Buzzer is embracing the ‘look down’ 2-screen viewing experience in order to bring a younger fanbase to the sports leagues and media companies with whom they partner. With an impressive roster of investors, a heap of proprietary tech and more than 54 employees in under two years, Buzzer looks to be playing the long game.

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126 episodes