Email Marketing: High Converting Flows For Luxury Brands With Hannah Spicer Keep Optimising podcast

Keep Optimising

Entrepreneur Business Podcasting Education Marketing Chloë Thomas

By Chloe Thomas. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

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Email Marketing: High Converting Flows for Luxury Brands with Hannah Spicer

3M ago 38:03

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By Chloe Thomas. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004, including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. She now runs her own consultancy, Hannah Spicer Consulting, specialising in email marketing for an equally impressive list of luxury and fashion brands.

In this episode we discuss:

How to overcome some of the challenges with email marketing for luxury and premium brands
What you can do with abandoned cart and abandoned browse through email
Mapping out our your customer’s post-purchase flows and following, so you don’t have one-time customers
The power of SMS and what we can learn from the US market
Segmentation for your VIP customers (hint: it’s not about discounts)

Get 30% off Omnisend for your first three months >> https://keepopt.com/omnisend

Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club

Find everything Keep Optimising at KeepOptimising.com

… continue reading

157 episodes

#Entrepreneur #Business #Podcasting Education #Marketing #Chloë Thomas

Keep Optimising

Email Marketing: High Converting Flows for Luxury Brands with Hannah Spicer

Keep Optimising

published 3M ago

Share

MP3•Episode home

By Chloe Thomas. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004, including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. She now runs her own consultancy, Hannah Spicer Consulting, specialising in email marketing for an equally impressive list of luxury and fashion brands.

In this episode we discuss:

How to overcome some of the challenges with email marketing for luxury and premium brands
What you can do with abandoned cart and abandoned browse through email
Mapping out our your customer’s post-purchase flows and following, so you don’t have one-time customers
The power of SMS and what we can learn from the US market
Segmentation for your VIP customers (hint: it’s not about discounts)

Get 30% off Omnisend for your first three months >> https://keepopt.com/omnisend

Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club

Find everything Keep Optimising at KeepOptimising.com

… continue reading

157 episodes

#Entrepreneur #Business #Podcasting Education #Marketing #Chloë Thomas

All episodes

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