Attribution: Is GA4 All You Need? With Jill Quick Keep Optimising podcast

Keep Optimising

Entrepreneur Business Podcasting Education Marketing Chloë Thomas

By Chloe Thomas. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

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Attribution: Is GA4 all you need? with Jill Quick

4M ago 40:54

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By Chloe Thomas. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Jill Quick is an analytics consultant and trainer at The Coloring In Department. Originally a client-side marketer, she’s been helping brands of all sizes to get to grips with their measurement strategy since 2011. We’re all starting to get to grips with GA4 – but is it all we need?

In this episode we discuss:

Why attribution doesn’t need to be so complicated
Being clear on who you are presenting the data to
Why User Acquisition and Traffic Acquisition are key reports to monitor
Having the right analytics in place to ensure that the data coming through is correct
Getting ready for BigQuery and the future of your raw data

Check out Triple Whale now >> https://keepopt.com/triplewhale

Find everything Keep Optimising at KeepOptimising.com

… continue reading

158 episodes

#Entrepreneur #Business #Podcasting Education #Marketing #Chloë Thomas

Keep Optimising

Attribution: Is GA4 all you need? with Jill Quick

Keep Optimising

published 4M ago

Share

MP3•Episode home

By Chloe Thomas. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Jill Quick is an analytics consultant and trainer at The Coloring In Department. Originally a client-side marketer, she’s been helping brands of all sizes to get to grips with their measurement strategy since 2011. We’re all starting to get to grips with GA4 – but is it all we need?

In this episode we discuss:

Why attribution doesn’t need to be so complicated
Being clear on who you are presenting the data to
Why User Acquisition and Traffic Acquisition are key reports to monitor
Having the right analytics in place to ensure that the data coming through is correct
Getting ready for BigQuery and the future of your raw data

Check out Triple Whale now >> https://keepopt.com/triplewhale

Find everything Keep Optimising at KeepOptimising.com

… continue reading

158 episodes

#Entrepreneur #Business #Podcasting Education #Marketing #Chloë Thomas

All episodes

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