Episode 48 with ROBERT CIALDINI & STEVE MARTIN: The Original Influencers


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By Nick Hobson. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Bob Cialdini, as he known to his friends and colleagues, is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and President and Founder of Influence at Work. His books, including Influence, Yes! and Pre-Suasion have sold more than six-million copies and have been translated into 41 different languages and position him as undoubtedly one of the founding fathers of what we today refer to as behavioural science. His 40 years of ground breaking work on the psychology of persuasion have led to some of the most important and notable findings in social psychology and inform some of the most important modern day applications of behavioural science. In acknowledgement of his outstanding research achievements and contributions to the behavioural science, two years ago Dr. Cialdini was elected to the American Academy of Arts & Sciences and in 2019 to the National Academy of Sciences. When it comes to the scientific study of human influence and persuasion Robert Cialdini is the most cited living psychologist in the world. Steve is a Royal Society nominated author in the field of influence and persuasion science who together with Robert Cialdini and Noah Goldstein co-authored ‘Yes! 50 Secrets from the Science of Persuasion’ the New York Times, Wall Street Journal and Business Week bestseller which has now sold over one million copies. Steve’s work applying behavioural science to business and public policy has featured in the national and international press including BBC TV & Radio, The Times, Wall Street Journal, New York Times, Harvard Business Review and Time magazine. He was the guy who wrote the original tax letter for the UK government that has become arguably one of the most famous nudges in applied behavioural science. His popular business columns are read by over 2 million people every month. Steve is Faculty Director of the Behavioural Science Exec Ed Program at Columbia University’s Graduate School of Business and a guest lecturer on MBA and Exec. Ed programmes at the London School of Economics, the London Business School and Harvard. Together, Bob and Steve, are the inspiration behind the well-known Science of Persuasion YouTube Video which has to date been viewed 12 MILLION times.

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