Episode 29 with APRIL VELLACOTT: The Importance of Democratizing (Behavioral) Science


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By Nick Hobson. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
As a Behavioural Consulting Lead at Cowry, April helps clients to solve business problems using behavioural science. April has been studying the field of human behaviour for nearly a decade, and holds degrees in Psychology and Behaviour Change. At the University of St Andrews she focussed on how evolutionary forces have shaped modern day behaviour and conducted research on facial perception. During her master’s degree at UCL she wrote a thesis on how behavioural science could be used to enhance cyber security in the Internet of Things. Recently, April co-authored Ripple with Jez Groom, which brings to life how small nudges from behavioural science can snowball into big effects for businesses.

74 episodes